The MasalaWala is more than just a merchant of spice…it’s an embodiment of the inventive soul that loves the art of discovering perfect proportions. A meal here is a heart-warming experience that delicately balances tradition with adventure, delicious taste with a healthy mindset, and time-tested technique with modern technology.
At The MasalaWala, we think traditional Indian deserves a new twist. Think hip. Think fresh. Think creative yet casual. Because that’s what South Asian street food is all about – and we believe these fun little dishes are truly the best food South Asia has to offer! But you'll also find signature Indian curries and the most popular entrees for those days that call for classic comfort. The MasalaWala is our way of bringing local flavor across the globe, and wrapping it up in a cozy neighborhood restaurant that appeals to all five senses.
Our motto is “taste above all”. So we make it a point to use fresh, healthy, authentic ingredients – every day and in every dish. Add in a few signature cooking secrets and a whole lot of love, and that’s the MasalaWala difference.
Focus on Quality:
Our motto is “taste above all”. We believe that in order to achieve the taste of perfection we must use excellent
quality materials that are fresh and healthy for our eaters. Therefore, when you eat our food you can be assured that we have prepared it with authentic ingredients, an inimitable style, layered with our utmost caring and love!
A hip, cozy spot in the LES neighborhood, The MasalaWala is the perfect place for anything from a casual dinner to a family outing, friendly business meeting, or alternative to the been-there-done-that date. Everything from the artsy décor to the catchy street food concoctions beckons to those who want to be inspired and immersed in a sensational culinary experience without the fuss of formal dining. Walls are filled with original paintings from the local artist, Kyawchi Maung, depicting typical road-side vendors in South Asia. Menu items like Street-Side Bites, Kati Rolls, Masala Chai, and all kinds of Chaat encouraging guests to sit back, experiment, and relax. And free wireless internet further suggests that this is a place to meet up and spend a bit of time. So step right in, leave your busy day behind, and get ready to soak up the wonderful culture of South Asia’s streets and satisfy your inner foodie.
Within Indian culture, the MasalaWala is the purveyor of spices whose colored and textured stalls are ubiquitously found across every market. The design of The MasalaWala restaurant in the Lower East Side of New York City was influenced by the local traditions from which it originated. Upon entering the space, numerous lights hang from the ceiling at various heights, mimicking the vibrancy and chaos of India's all-night street markets. The entire space within the restaurant is a developed around a contemporary take of the traditional spice cabinet that holds all the essential elements relevant to the recipes. A wooden system of shelves wraps the interior, culminating into a wall of sensory imagery creating a modern feel. This grid becomes the palette for displaying the colorful tradition of street food culture in South-Asia, and is punctuated by highlights of gold details throughout. The end result is a textured, contemporary space built on incorporating a variety of colors, foods and textures that are reminiscent of India’s vibrant culture.
The MasalaWala is all about making progress. So when it comes to our technology, it’s no surprise that we believe in taking a leading edge approach. Our goal? To make your dining experience the best it can be...and that means utilizing a highly efficient and accurate iPad based system for Point-of-Sale, Order Taking, and Kitchen Management processes (we’re proud to be the first Indian restaurant in NYC to do this) . Our iPad systems not only save time and reduce errors, but they make sure your personal financial information is safe and secure. Unlike many casual dining restaurants in NYC that don’t invest in latest technology, we actually believe in innovation! And we take it one step further by offering free wireless internet access so you can get work done while getting your munch on.
Our idea of a ‘green’ restaurant is not only to use really fresh ingredients to create mouth-watering food, but also to encourage good business practices that are ethical and environmentally- friendly. We believe in doing business in a way that creates a positive overall impact, such as using efficient recycling methods and trying to keep our energy footprint low. We also support worthwhile causes that directly impact our community. Among our efforts, we very closely support the International Theater & Literacy Project (ITLP), REVEAL, and Diya, the Varli Foundation for children. ITLP is an organization that inspires children in developing countries to discover their leadership potential through theater workshops that foster self-confidence, Reveal is a grassroots movement in New York City that aims to foster uplifting experiences for women healing from domestic violence, while Diya is dedicated to providing education, medical care and nutrition to children in places where these basic needs are not being met. At The MasalaWala, the way we view social responsibility is simple: one world, one mission, making a difference one business at a time.
Please visit the websites below to learn more about these organizations that we hold dear to our heart.
ITLP: www.ITLP.org | Reveal: http://revealnyc.org | Diya: http://diyasaveachild.org